Would you like to convert clicks into paying customers? Let’s go over five tips for creating stronger calls to action.

1. Identify the true desires of your consumers or customers.

I say this because desires, needs and wants are the foundations upon which values are formed. Necessity form the foundation of all values. To put it another way, those who are interested in your products or services will likely buy from you. These are the people that will click on the subscribe or buy now button when you place ads online. Put yourself in their shoes and try to see the value that they will be needing. Since values are based on needs then you need to attract the very people that need what you’re selling and the way you do that is through clarity. Because advertising costs money, you don’t want people to click on your links if the products or services you’re promoting is not relevant to their needs. You want to utilize every available resource for maximum profit and clarity will certainly help you achieve that.

2. Make it specific to your brand.

By this I mean do this according to what your brand stands for and show customers why you’re unique. If your brand has a colour, use it. By maintaining brand consistency across all channels used for advertising you are making it specific to your brand and you are making people know that hey this is who we are.

3. Keep it short and sweet.

For example, If you’re doing a voice over, there is no need for lengthy discourse. On the other hand if you’re making a design, don’t use too many colours in your design. If you can make your message clear, concise, and compelling, you will have no trouble converting consumers or customers who have a genuine need for the product or service you are offering. The usage of time-sensitive phrases. I’m talking about time sensitive phrase like “now” “today” and “free” is recommended to convey urgency. Such keywords will encourage your customers to click. 

4. Apply social proof.

Social proof in a marketing context is evidence that other people have purchased and found value in your product or service. Examples of social proof include the testimonials of satisfied customers, the numbers of positive reviews you’ve received, and the total number of consumers served. You may apply social proof to your business by posting client testimonials, displaying your best figures, or employing celebrity endorsements. All of these strategies can help you convert more clicks into paying customers.

5. Don’t be afraid to change your approach when the need arises. 

Try different patterns of advertising and see how well each one is working. You’re looking for a significant improvement here so you should Study the market in depth, try to know what your competitors are doing and put all data feedback to good use. You don’t have to come up with your own ideas. Just make effective use of the ones that are already in existence. You will know what works when you experiment with different ideas. It’s counterproductive to keep putting your energy into something that doesn’t feel right or isn’t working. When you feel that way, it’s a clear sign that you need to take a step back and take a more objective look at everything. 

Conclusion

To convert clicks into paying customers, it is essential to leverage available resources, identify customer’s true desires, and make everything specific to the brand. Keeping ads short and sweet is also crucial. By doing so, it becomes easier to analyze the results and change the approach when necessary.

Thanks for reading this blog post. I appreciate your time. Hopefully, you got some tips on how you can improve your call to action and creat more awareness for your business. If you have additional tips that I miss, leave them in the comment section below. Feel free to share your thoughts on this blog post, as well as suggestions for what should be covered in subsequent blog. Besides that, if you know someone that may benefit from content like this, share this content with them. I wish you success in all your endeavors.